Privacy Policy

Contents

• Collection of Information
• Use of Personal Information
• Disclosures of Information
• Targeted Advertising and Analytics
• Data Retention
• Your Privacy Rights and Choices
• International Customers
• Additional Disclosures for Individuals in California
• Contact Us

This Privacy Policy describes how Rare Beauty, LLC (“Rare Beauty” or “we”) collects, uses, and shares your information. It applies to data gathered through our website, online services (collectively, our “Services”), customer interactions, social media engagements, events, or other communications with us.

California residents: Refer to the “Additional Disclosures for Individuals in California” section below.

We may update this Privacy Policy periodically. Changes will be indicated by revising the date at the top. For significant updates, we’ll provide notice via our homepage or email. Review this policy regularly to stay informed about our practices and options.

Collection of Information

Information You Provide Directly

We gather personal information you share when creating an account, posting reviews, making purchases or donations, communicating via third-party platforms, attending events, seeking support, or interacting with us. This may include your name, email, birth month and day, address, phone number, photos, makeup preferences, age range, review details, social handles, and other details you provide. We may also collect data about others, such as for gift cards or shipments.

For purchases, we partner with third-party processors and financiers to handle payment details.

Information Collected Automatically

When using our Services or transacting with us, we automatically collect:

• Transaction Details: Product info, price, donation amounts, date, and location for purchases or returns.
• Device and Usage Data: Access method, device model, OS, identifiers, IP address, network, browser, app version, language, activity like cart items, visit times, viewed pages, clicked links, and referral pages.
• Tracking Technologies: Cookies, beacons, and similar tools track browsing, purchases, and engagement. Cookies enhance experience and analyze usage; beacons aid delivery and metrics. See “Targeted Advertising and Analytics” and “Opting Out of Targeted Advertising, Sharing, and Sales” for details.

Information from Other Sources

We obtain data from partners like international fulfillment services, social networks, verification providers, ad networks, and analytics firms.

Derived or Inferred Information

We infer details like location from IP or product interests from browsing and purchase history.

Use of Personal Information

We use your information to deliver requested products and to:

• Maintain, enhance, and improve our offerings;
• Process transactions, returns, donations, and send confirmations, receipts, surveys, and notices;
• Personalize experiences and host events;
• Send alerts, support messages, and respond to inquiries;
• Communicate about products, events, and promotions (opt-out details below);
• Analyze trends, preferences, and interactions to refine experiences;
• Deliver targeted ads on third-party sites (opt-out info below);
• Facilitate contests, promotions, and rewards;
• Detect and prevent errors, fraud, or illegal activities;
• Protect Rare Beauty’s rights and comply with legal obligations.

Disclosures of Information

We share information as follows or as noted in this policy:

• With vendors, providers, and contractors for services like hosting, shipping, payments, donations, fraud prevention, marketing, and analytics.
• To third parties for marketing expansion; this may count as “sales” in some regions—opt out via our web form.
• Publicly on Services or social channels for reviews or events.
• In response to legal requests or to meet security/law enforcement needs.
• If actions violate agreements or laws, or to safeguard Rare Beauty or others.
• To advisors for business protection.
• During mergers, sales, or acquisitions.
• Among affiliates and related entities.
• With your consent or direction.

We share aggregated or de-identified data that can’t identify you, without re-identification attempts except as legally allowed.

Targeted Advertising and Analytics

We use partners for analytics and ads across web and apps. They employ cookies, beacons, SDKs, and identifiers to collect IP, browser, activity, and conversion data for targeted ads and insights. Some activities may be “targeted advertising,” “sharing,” or “selling”—opt out below.

Learn more or opt out via Digital Advertising Alliance tools. Adjust settings via our consent tool.

Data Retention

We retain information as needed for collection purposes and business needs outlined here.

Your Privacy Rights and Choices

Access, Correction, and Deletion

Depending on your location, you may request access (including portable format), deletion, or correction of your information. Submit via rarebeautyhelp@main.com. Appeals for denials: Contact rarebeautyhelp@main.com. Unsatisfied? Reach your state’s attorney general.

Opting Out of Targeted Advertising, Sharing, and Sales

We process data for ads on third-party sites, potentially as “sales,” “sharing,” or “targeted advertising.” Opt out using Global Privacy Control or our prompts.

Nondiscrimination

Exercising rights won’t lead to discrimination.

Account Information

Update via your account or email rarebeautyhelp@main.com for questions.

Cookies and Tracking

Adjust browser settings to manage cookies (may affect functionality). Use our cookie tool.

Marketing Communications

Opt out of texts or emails via instructions in messages. Non-promotional emails (e.g., account-related) continue.

International Customers

International Purchases

Products shipped outside the U.S. are handled by Global-e US Inc. (“Global-e”). Transaction data (except payments, solely to Global-e) goes to both; handled per respective policies. Review Global-e’s policy separately.

Non-purchase data (e.g., events, newsletters) follows this policy.

We operate from the U.S. with global providers; data may transfer to jurisdictions with differing protections. We ensure adequate safeguards.

Canadian Residents

By providing information, you consent to its handling per this policy and law. Withdraw consent anytime via rarebeautyhelp@main.com. Withdrawal may limit services.

If you withdraw your consent (or if you have not provided consent), we may not be able to provide certain products or services.

Additional Disclosures for Individuals in California

California Privacy Rights

Under California law (e.g., CCPA), you have rights regarding personal information.

Categories of Information Collected

In the past 12 months, we collected:

• Identifiers (name, email, address, phone, IP).
• Personal details (birth date, preferences).
• Commercial info (purchases, cart).
• Internet activity (browsing, interactions).
• Geolocation (inferred from IP).
• Sensory data (photos).
• Inferences (preferences).

Sources: You, automatically, third parties, inferences.

Uses: As in “Use of Personal Information.”

Disclosures: As in “Disclosures of Information.” For business purposes to service providers; potentially “sales” or “sharing” for ads.

Sensitive Information: We may collect sensitive data (e.g., payment info via processors) but don’t use for inferences.

Rights: Request disclosure, deletion, correction, opt-out of sales/sharing/targeted ads, limit sensitive use. Non-discrimination.

Exercise via rarebeautyhelp@main.com or form.

Shine the Light: We don’t share for third-party marketing.

Minors: No knowing sales of under-16 data without consent.

Contact Us

For questions, email rarebeautyhelp@main.com.