About Us

• Rare Beauty is breaking down unrealistic standards of perfection.
  This is makeup designed to feel good on your skin, without hiding what makes you unique—because Rare Beauty isn’t about becoming someone else; it’s about embracing who you truly are.
  
  A Note from Our Founder I believe Rare Beauty can be more than just a beauty brand—it can create real impact. Let’s stop comparing ourselves and start celebrating our individuality.
  Founder Quote “Being rare means being comfortable with yourself. I’ve stopped chasing perfection. I just want to be me.” —Selena Gomez
  
  

Founder Quote

“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me.”

Selena Gomez, CA

• Our Mission We’re dedicated to helping everyone celebrate their individuality by redefining beauty. We promote self-acceptance and provide tools to make people feel less alone.
  Our vision is to build a safe, inclusive space in beauty—and beyond—that supports mental well-being for all, regardless of age, gender identity, sexual orientation, race, cultural background, physical or mental ability, or perspective.
  We believe in:
  The beauty of imperfections.
  Nurturing a caring, respectful community.
  Creating meaningful connections and relationships.
  Championing authenticity and positivity.
  Leading with transparency to build trust.
  The power of vulnerability.